Earlier today I turned to C and declared that the word "only" is an idea killer. Meaning, whenever I hear "only" I automatically do one of two things:
1) Turn off. Then I sigh and think, "Oh, o.k. I guess that is the only way to do that..."
2) Turn on. Then I think, "Oh yeah?! I'll show you!" and proceed to dig in and find a way around the Only way.
The point? If someone says they want to "think outside the box" and then they follow that with "Only..." you know they are full of BS. (A certain government agency (USDB) comes to mind.)
C will post more about this on his funky and fun new blog for Dialect Inc. Brandthropology.
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